Visual Merchandising Clothing Store Window Displays

Look if the first goal of retail fashion business is to sell epic clothing items to happy customers it stands to reason that how customers are introduced to a product or collection of products is a vital part of the overall strategy.

Visual merchandising clothing store window displays. The goal of these two techniques is to attract the attention of consumers entice them into the store to keep them in the store as long as possible and influence purchasing decisions. Successful visual merchandising in retail entails creating attention grabbing displays and floor plans to increase customers to buy more items. Visual merchandising is referred to as the art of displaying goods in a retail store to boost sales and to attract the attention of customers. Products are presented in such a way so that their features and qualities can be highlighted.

Successful retail visual merchandising. See more ideas about visual merchandising retail display store design. Visual merchandising is the method of displaying products to promote a store with an aim to attracting potential customers. When you use these visual merchandising points to create retail display windows for your shop you ll sell more and entice potential customers to come in and explore all you have to offer.

Share your displays with us and be featured on our blog. Whether you re creating a 3d in store display to showcase the latest trends or using signage to highlight your services top features these methods of visual merchandising can catch a customer s eye inform them of a new product and ultimately increase sales. My online retail training program has a whole course on merchandising. Interior and exterior displays also known as in store design and window displays.

According to mary portas 1999 shop windows are the art of the high street. The visual merchandising can be referred to like everything that customers see inside as well as outside of a retail store for example stacks of goods. The list of 10 great examples of visual merchandising below shows how retailers have capitalized on their store space to help boost sales. Feb 6 2013 spice things up in your boutique with general display decor and merchandising inspiration.

Visual merchandising consists of mainly two techniques. For more about how to create a great retail business join me on facebook. The way a store displays its merchandise in their window has a distinct effect on attracting customers through the door. The most important aspect in visual merchandising is your store layout and the way customers can navigate through it.

Effective display design is the cornerstone of an effective visual merchandising strategy for any fashion retailer.